Digital Watermarks Initiative HolyGrail 2.0
Driven by AIM – European Brands Association and powered by the Alliance to End Plastic Waste, an industry consortium will test and demonstrate the power of digital watermarks for more accurate waste sorting and higher quality recycling. Demonstration on a semi-industrial scale at Copenhagen's test sorting facility will begin in September 2021.
More than 130 brandowners, retailers, producer responsibility organsations, technology providers, and waste management companies have joined forces to pioneer a revolutionary new way of ensuring much more accurate sorting of plastic packaging waste.
The City of Copenhagen will be a testbed for the initiative. Pilot sorting equipment for packaging waste with digital watermarks will be demonstrated at a semi-indsutrial scale at Copenhagen's test sorting facility during autumn 2021. The demonstration will include around 125.000 pieces of packaging representing up to 260 different stock-keeping units (SKUs) from leading European brand owners.
The aim of the development activities in Copenhagen is to demonstrate the viability of waste sorting based on digital watermarks at a semi-indsutrial scale. The approach should allow for a much finer mesh sorting, incl. food from non-food and multilayer from monolayer. Following the semi-indsutrial demonstration, the new sorting equipment will be demonstrated at a number of full-scale sorting plants across the EU as part of the final phase of the Digital Watermarks Initiative HolyGrail 2.0.
Read more at the Digital Watermarks Initiative HolyGrail 2.0 website.
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