The photo shows eight white plates placed on a white table. At the end of a able is a compuer screen that shows the same eight plates. The photo is supposed to indicate how the the computer generates an online advertisement of the plates automatically
Automatic generation of online advertisments via scanner and AI

Partnership for increased online reuse

How might product digitalisation, categorisation, and online marketing increase the potential for reuse of everyday items delivered to City of Copenhagen by citizens?


In its Resource and Waste Management Plan 2024, the city of Copenhagen has the goal of increasing direct reuse of resources in 2024 by three times the level in 2016.

In order to be able to meet that goal, it is necessary to collect far more products for reuse, and to find sales for the many products so that they can keep existing resources in circulation and minimize the consumption of new products.

The City of Copenhagen has already come a long way in terms of collecting more products for reuse. With the opening of several new local recycling stations, the introduction of a fixed "reuse collection route" in connection with bulky waste collection, and continuous improvement of the capacity for collection of reusable items at existing recycling stations, the volume of products collected for reuse has increased significantly in recent years. And the collection volume is expected to increase further in the coming years, i.a. as a result of the roll-out of several “reuse collection routes” across the city, further increase in reuse capacity at the recycling stations, and the opening of new, local recycling stations.

Therefore, there is a big task in ensuring that demand also accompanies the increasing volumes. At present, the demand for reusable items is limited to the citizens who visit the recycling stations and find products that they can use. It is not possible to get an overview of available products in other ways than by physical presence.

One way to increase demand could be to digitize the reusable products and let them become part of existing online platforms for buying and selling reused products, such as DBA, Gul&Gratis and Google shopping. To create an overview of the potential for this type of sales, City of Copenhagen has established a partnership with the company Orderly, which has experience with reverse logistics, registration, and categorisation of reusable products and online sales via Orderly Shop and existing online platforms.

The partnership is based on a call for partners, which City of Copenhagen published on 15.02.22.

The goal of the partnership is to test:

  • Logistics and everyday practices associated with a solution such as Orderly
  • The possibility of promoting reuse, especially with a focus on the types of products that cannot be immediately sold locally
  • Data flow and feedback in connection with the solution.

The partnership will run for a test period of 9 months starting 10. August 2022. Results will be published on this website.

Please contact us for further information.